Pickup Rider
Pickup Rider
noun
A pickup rider—also called a pickup man—is a mounted cowboy whose primary job in a rodeo is to assist bareback and saddle bronc riders in safely dismounting after a ride.
Pickup Riders show up when it matters. These are ours.
EVAN SENN
Flat-Track Racer. Documentary Filmmaker.
Estill Springs, Tennessee
Evan’s a flat-track racer and documentary filmmaker who notices things most people miss. He runs lean, shoots on a beat-up Fuji, flies a drone one-handed while balancing an NA Busch Light and an American Spirit, and somehow keeps it all sharp.
He led the Creamsicle shoot in Iowa and set the tone from the jump. Long days, drop-ins with the boys at Kung Fu Tap, and work that never tried to impress — it just told the truth. Check out his Harley Sportster documentary and his flat-track film Fast & Left.
When Evan turns finished content over, his advice is simple: "Don’t fuck it up." Words to live by.
ELI CLARK
CREATIVE DIRECTOR. RANCHER. CONNECTOR.
Kalispell, Montana
Eli’s a sixth-generation Montana rancher with a good eye and better instincts. He first DM’d about selling a 2nd Gen Cummins, and three months later I was driving his Highboy, drinking a Coors, and talking trucks like we’d known each other for years.
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He hosted our first real shoot on his place — canoes, trucks, dirtbikes, honky tonks, beers, all of it moving at once.
About a year later, he texted that we should build Truck Rodeo content around the annual Whitefish skijoring event and even ski behind his old truck. We did.
He’s got a finger on the pulse, and there’s always a barn full of great trucks around him.
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Eli and his wife opened their world to us — their place and their kids. If you’re anywhere near Glacier, check out the Clark Family Silos for an unreal short-term rental experience in a grain silo.
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Proud to call Eli a friend and a Truck Rodeo partner.
JOE KENNELTY
CREATIVE DIRECTOR. EYE FOR MACHINES IN MOTION.
Ventura, California
One DM turned into thousands of miles of windshield time — Southern California to Utah, Montana, Minnesota, Idaho, and Texas. A lot of it spent putting shoot ideas together over Zoom calls, vape sessions, or while staying in shitty motels -- just figuring it out as we went.
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Before we had a drone, we were doing rental truck bed shots and making it work anyway. Joe was already shooting his old Honda enduros and air-cooled Porsches along the California coast, and we carried that same approach everywhere. In Utah, we dragged a 500lb vending machine out into the desert for a 12 second Truck Rodeo reel. Joe’s work is like a Willie Nelson song — instantly recognizable, impossible to imitate
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Joe was an early partner and helped shape the original Truck Rodeo look. He taught me that good chemistry leads to good work — and that if it’s not fun, it’s probably not worth doing.
EMILY KINCER
CO-FOUNDER KINCER CHASSIS. MAMA BEAR. LEGEND.
Louisville, Tennessee
Emily and Thomas Kincer are the kind of people that leave a big impact on you. They're inspiring. They see opportunity, keep their heads down, avoid the noise, and do the work — handshakes, phone calls, and real follow-through. That way of operating is getting rare.
They’re among the few trusted by Ford to carry licensed Ford Godzilla and Coyote engines, and their 4×4 conversions are second to none. Working closely with corporate, they quietly turn out some of the best trucks and Broncos in the country. No hype. Just results.
Emily believed in Truck Rodeo early. She made introductions, opened doors supported the Creamsicle project when it mattered.
She encouraged us to go drink beers in Iowa with the recipient of their latest build — to see the truck in the real world, with the person it was built for. She saw something in Truck Rodeo before others did, and she backed it. That kind of belief sticks with you.
KINCER X TRUCK RODEO FEATURE SHOOT
