FOUNDER STORY | Truck Rodeo

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Kyle Wortham

BRAND STRATEGIST. CREATIVE DIRECTOR. PRODUCER.

20 years of building NICHE American BRANDS

including Pabst Blue Ribbon, Blue Moon Brewing Company, Mike’s Hard Lemonade, Marlboro, and Lone Star beer before his leadership at Green Thumb Industries, helping build one of the first national cannabis companies.

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CAPABILITIES

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STRATEGY

Brand Postioning
Go-to-Market Plans
Insights & Data

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BIG IDEAS & CONTENT

Campaigns
Series Development
Customer Loading

COMMUNITY JUMPSTART

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Community Building
Brand Awareness
Platform Building

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LET'S RODEO

AND BUILD SOMETHING TOGETHER

kylew@truckrodeo.com

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