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NYC CELEBRITY JEWELER JUST BOUGHT A '55 GMC FOR $1,000,000

Casey Wortham

Jul 19, 2025

AFTER IT FIRST SOLD FOR $25,000

Moose the Jeweler — the loudmouth NYC personality known for iced-out watches, wild stories, and louder jackets — just bought a 1955 GMC 3100 for a cool $1,000,000.





Not just any truck. This rig was originally built by Chrome Hearts, the cult luxury brand better known for silver rings and leather pants than old iron. But back in the day, they commissioned this long-lost GMC — complete with custom metalwork, blacked-out details, and their signature gothic flair.


It first sold for $25,000. It just hit seven figures.


Now it’s riding shotgun in Brooklyn, parked somewhere between a Bentley and a box of Cuban cigars. And Moose? Doesn’t even have a license.


From ranch to runway, this might be the wildest truck sale of the year.

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